2000 – The Polybahn enters its 3rd century

As a result of the name change from Union Bank of Switzerland (SBG) to UBS, the funicular also became “UBS Polybahn.” Thanks to the commitment of UBS and collaboration with the VBZ Zurich line and the ZVV, this beloved railway will continue to chug forward.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.