1950 – In the red
Despite operating for years without a problem, the railway was badly affected by a fare hike in 1948, as well as the general economic situation at the time. Despite making a profit every year until 1949, it went into debt for the first time in 1950. Löwenbräu AG took over the property along with the valley station, becoming the main shareholder of the Zürichbergbahn company.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.